The Mad Alchemy of YC (W24) A.I. Marketing Startup Aditto

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San Francisco, 2024 — In the twisted trenches of startup warfare, where adrenaline and caffeine keep the engines running, two men decided they had enough.

Enough of the bumbling marketers who burn money like drunken sailors on shore leave. Enough of the labyrinthine black magic of Google Ads, where a wrong keystroke can hemorrhage a month's runway. Enough of the smoke and mirrors that masquerade as marketing.

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Their names are Will Jack and Keller Maloney, and their beast is called Aditto. Aditto isn’t just a tool; it’s a call to arms for founders who’d rather die than let a mediocre SEM team torch their dreams. With the swagger of MIT-bred engineering and the tenacity of a Princeton water polo All-American, these two lunatics came to wrest control of the marketing wheel and hand it back to the rightful drivers: the founders themselves.

The Problem: A Wasteland of Ineptitude

Picture this: a bright-eyed founder—let’s call him Jimmy—just closed a pre-seed round. He’s scrappy, hungry, armed with a product that might change the world. But Jimmy needs customers. Enter search engine marketing: the go-to casino for the modern startup.

Jimmy’s options? None good. He can:

1. Throw himself into the lion’s den—learning Google Ads through late-night YouTube tutorials, muttering dark curses at dashboards only a deranged UX designer could love.

2. Hire a marketer—some flannel-clad “growth hacker” who doesn’t understand Jimmy’s product or customers and spends half the budget guessing.

3. Bleed out slowly, watching his CAC skyrocket while his investors send passive-aggressive emails.

The reality is grotesque: 10-30% of ad budgets get siphoned off by marketers who barely know what they’re doing. Ads fail, leads fizzle, and Jimmy’s left wondering if he should pivot to artisanal goat yoga instead.

Enter Aditto: AI’s Savage Precision

Aditto is not here to make nice. It doesn’t care for bloated agencies or polite, incremental improvements. It’s a high-velocity scalpel, slicing through inefficiencies with ruthless AI efficiency:

• Smart Search Ads: Push one button, and Aditto launches an army of hyper-optimized ads. It doesn’t need your “vision” or your input on fonts. It just works. Hundreds of ads tailored to search trends, updated daily, optimized in real-time. Imagine having a SEM team of 30 in the back office, but invisible, unpaid, and tireless.
  

• Dynamic Landing Pages: Your website stops being a stiff, lifeless pamphlet and starts adapting—instantly. Aditto morphs your landing pages to match every visitor’s needs, like a digital shapeshifter. A lead comes in searching for “best project management tool”? Bam—Aditto shows them exactly that.
  

• Zero Learning Curve: Founders don’t have time to learn Google’s dark arts. With Aditto, they don’t have to. Plug in, press launch, and let the AI gods take over.
  

Will Jack sums it up with the subtlety of a hammer to the face: “Founders are the best marketers. They just don’t have the tools.” Aditto fixes that.

The Men Behind the Madness

Will Jack, the MIT alum, is no stranger to the blood-slick startup ring. Before Aditto, he built Remedy, a healthcare startup that dared to rewire a broken system. He’s a man of systems—cold, logical, precise. If Google Ads is chaos, Jack is the engineer building the bridge over the chasm.

Keller Maloney is the wildcard. 15,000 cold calls under his belt and the bruises to prove it. He’s the kind of guy who jumps in the pool first to see how deep it is—then drags you in after him. Princeton water polo taught him how to fight, and Gatsby’s growth team taught him where to aim. He’s a perfect counterweight to Jack’s cool calculus.

Together, they’re a two-man wrecking crew with one goal: kill inefficiency and save founders from themselves.

The Results: Carnage for the Old Guard

Aditto’s first customer doubled their leads and halved their cost-per-acquisition in one week. That’s not improvement—it’s annihilation. Marketing agencies shudder. Google Ads consultants update their resumes. The gig is up.

Aditto are building tools that let founders “skip the bs.” And bs, my friends, has been the currency of marketing for far too long.

Why Aditto Works: The Hard Truth

Founders know their customers better than anyone else. Period. The marketers with their slick decks and fancy vocab? They’re playing catch-up. Aditto lets founders stay in control while outsourcing the grunt work to an AI that never sleeps, never guesses, and never wastes your money.

Jack and Maloney didn’t just build a tool—they lit a stick of dynamite under the entire search engine marketing industry. Aditto’s message is simple:

The revolution will not be optimized by consultants. It will be launched with a button.

For founders stuck in the SEM meat grinder, this is salvation. For everyone else, it’s a warning:

Adapt or get buried.