Startup Profile: Mica AI YC S24

turning every sales call into a dynamic, personalized video short that keeps all decision-makers in the loop

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Overview:

Mica AI, a Y Combinator-backed startup, revolutionizes the way B2B SaaS sales teams close deals by transforming sales calls into personalized video shorts. These video highlights encapsulate key topics discussed during calls, ensuring that all decision-makers, whether present or not, are informed and engaged with the sales content. By using Mica, sales teams can increase conversion rates and accelerate their sales cycles, significantly impacting their bottom line.

Problem:

In B2B sales, it's common for decision-makers to miss important sales calls. After these calls, the onus falls on the champion (the person on the call) to relay the product's value propositions to other stakeholders. This often leads to miscommunication, omitted details, and ultimately, slowed or lost deals. For vendors, this can result in potential losses ranging from $10,000 to over $500,000 per deal.

Solution:

Mica AI addresses this challenge by creating personalized, shareable video shorts from sales calls. These videos highlight the most crucial points of the discussion, making it easy for champions to communicate the product's value to their colleagues. With Mica, every decision-maker can experience the key parts of the sales call, without the need to sit through the entire conversation, ensuring that no critical information is missed.

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Key Benefits:

- Create More Champions: Mica's videos allow decision-makers who were not on the call to quickly understand the key points and get up to speed, fostering more internal advocates for the product.

- Faster Sales Cycles: By enabling quick reviews of critical information, Mica helps decision-makers make informed decisions faster, speeding up the sales process.

- Consistent Messaging: Sales reps can ensure that the value propositions are communicated as effectively in the follow-up as they were during the initial call.

How It Works:

1. Upload: Mica integrates with your existing call recording and notetaking tools.

2. Identify Key Points: Mica’s AI analyzes the call to identify the topics that resonated most with the prospect.

3. Generate Highlights: The AI then creates short video clips for each key topic.

4. Share: These videos are compiled into a shareable link that can be easily sent to prospects or included in follow-up emails.

Founding Team:

- Achyuta Iyengar, CEO: Former Product Manager at Lob (YC S13), where he led teams in New Product Development, Address Verification, and Developer Experience. Achyuta holds a BS in Business Administration from UC Berkeley's Haas School of Business.

- Bharadwaj Swaminathan, Head of Engineering: Previously a Data Scientist at Hewlett Packard Enterprise, Bharadwaj worked on creating machine learning products in the networking space. He has a Bachelor's in Data Science and Economics from UC Berkeley.

- Jai Yarlagadda, CTO: Former Senior Machine Learning Engineer at GenerAI, specializing in video understanding AI models. Jai also has experience as a Software Engineer at Booz Allen Hamilton and holds degrees in Physics and Computer Science from UC Berkeley.

Company Launch:

Mica AI launched in 2023 and is based in San Francisco. With the backing of Y Combinator and mentorship from Group Partner Brad Flora, Mica is poised to transform the B2B sales landscape.

Current Ask:

Mica is actively seeking to onboard customers, particularly sales reps and heads of sales at B2B SaaS companies, as well as founders engaged in founder-led sales. Interested parties can book a demo through Mica’s platform to see the product in action.

For more information and to see Mica in action, check out their demo video: Mica AI Demo.