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- A Legal Game-Changer: Pincites (YCS23)
A Legal Game-Changer: Pincites (YCS23)
Legal negotiations—those labyrinthine journeys through clauses and conditions—have always been a hefty workload for legal teams. But what if we told you that there's a dynamic trio out there, named Sona, Mariam, and Grey, on a mission to make contract negotiation faster, smarter, and downright enjoyable?
Say hello to Pincites, the game-changer in the world of legal contracts.
What to expect in today’s article:
⚖️ Origins of Pincites
⚖️ The Problem: A Legal Limbo
⚖️ The Solution: AI Magic
⚖️ How it works
⚖️ Role of Community + Partnerships
⚖️ Advice Straight From the Team

Origins of Pincites: A Legal Pro's Odyssey
Before diving into the Pincites universe, let’s take it back.
Sona Sulakian, a seasoned attorney in California and a patent attorney at USPTO, was knee-deep in the legal trenches. In her previous life, she dabbled in transactional and patent law, even working for a company specializing in contract lifecycle management (CLM). It was here that the seeds of Pincites were sown. Sona keenly observed the pain points lawyers and legal ops teams face during contract negotiations. The unstructured, human-to-human nature of these negotiations just didn't gel with traditional machine learning models. But Sona saw a glimmer of hope—the democratization of Large Language Models (LLMs). These newfound AI wizards could potentially tame the unruly world of contract negotiations.
The Problem: A Legal Limbo
Before Pincites stepped onto the scene, sales negotiations often found themselves stuck in a legal limbo. Sales teams had to hit pause while they waited for the legal squad to redline and finalize customer agreements. Unfriendly terms would often slip through the cracks under the pressure of tight timelines. To make matters worse, deciphering contracts written in nonstandard legalese was akin to reading a cryptic codebook.
The Pincites Solution: AI Magic in Word
Pincites doesn't just promise solutions; it's the magic wand that makes them happen.
Picture this: a Word add-in that brings guidance to your fingertips exactly when and where you need it. Pincites harnesses the power of the latest large language models to help legal teams build contract playbooks. These playbooks can be applied consistently within Microsoft Word, thanks to the handy Word add-in. No more wrestling with unwieldy tech; Pincites puts the power of AI in the hands of those who need it most.
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How Pincites Makes Legal Dreams Come True
Amplify Legal Impact: Pincites empowers all teams to review and negotiate contracts using approved terms. This means non-legal teams can securely process contracts, freeing up legal teams to focus on more critical matters.
Risk Spotting: Pincites isn't just your contract assistant; it's your risk radar. It highlights deviations from standard language and missing clauses. You'll know what's out of place and the associated risks, all while receiving guidance for each variation.
Standardize Like a Pro: Pincites acts as a central hub for legal teams to define standard guidance. This guidance seamlessly integrates into Microsoft Word, making it accessible for any internal team.
Pincites isn't resting on its laurels; it's on a mission to change the way legal teams operate. If you have in-house attorneys who could benefit from the Pincites revolution, don't hesitate to refer them to [email protected].
The Role of Community and Partnerships
Pincites owes a debt of gratitude to its legal and tech communities. They've been instrumental in understanding pain points and generating ideas for solutions. The kindness and support of these communities have connected Pincites with the folks who need it most, elevating their day-to-day operations.

Advice for Founders, Straight from the Pincites Team
Your co-founders are your secret sauce. Sona, along with Grey Baker, and sister Mariam exemplify the power of collaboration. While Sona delves into the nuances of lawyers' pain points, Grey and Mariam bring those solutions to life. The love for your partners fuels the work you do every day to build a product that teams want and love.

So there you have it, the Pincites journey—a tale of legal innovation, AI wizardry, and the magic of collaboration.