"Kopia (YC W23) Unleashes AI virtual try on for clothing brands

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Note: I was incredibly tired in this interview and had just talked to a guy for 1 hour named Colin.

Apparently, I kept calling young Calvin Chen: “COLIN” WHHHHY.

I text Calvin right after our Zoom interview:

Needless to say, Calvin is a good sport.

So now, what is his startup, Kopia? Imagine a world where online shopping is not only convenient but also personalized and accurate. A world where you can try on clothes virtually, with the help of artificial intelligence, and get the perfect fit every time. Kopia allows e-commerce brand customers to visualize themselves in the brand’s items.

This is the vision that Kopia, a Y Combinator-backed startup, is bringing to life. Founded by two college dropouts from USC and Stanford, Kopia is revolutionizing the way we shop for clothes online, with AI-driven virtual try-on and size recommendation technology.

The Founders:

Calvin Chen and Aadi Nashikkar , the founders of Kopia, are no strangers to the world of startups and entrepreneurship.

Calvin previously founded a software startup in e-commerce that bootstrapped to $1.5M ARR and was acquired for $9M while in high school.

Aadi, on the other hand, did AI research for Verizon in high school and went on to build multiple generative AI products as side projects and for a YC-backed startup while at Stanford. Together, they bring a unique blend of experience, innovation, and passion to the table.

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The Problem:

Online shopping has become a staple in our lives, but it's not without its challenges. One of the biggest issues is the inability to try on clothes before purchasing, leading to a high rate of returns and dissatisfaction among customers. This not only affects the customer experience but also has a significant impact on the environment, with the fashion industry being one of the largest contributors to global waste.

The Solution:

Kopia's AI virtual try-on and size recommendation technology aims to solve these problems by providing an accurate, personalized, and seamless online shopping experience. By clicking just one button, customers can visualize themselves in different clothing items and receive a size recommendation, making it easier to find the perfect fit. This not only increases conversion rates for clothing brands but also reduces the number of returns, benefiting both the customer and the environment.

OK now the payoff.

What do George Clooney and Jennifer Lawrence have in common? They’re going virtualized by Kopia for Gucci and what’s this on George Clooney, like Mens Warehouse? I have no idea …

How it Works:

Kopia's technology uses advanced computer vision and machine learning algorithms to analyze a user's body shape and size. The system then generates a virtual representation of the user wearing the selected clothing item, allowing them to see how it would fit in real life. Additionally, the AI-driven size recommendation engine provides a personalized suggestion based on the user's measurements and preferences, ensuring a perfect fit every time.

The Impact:

The impact of Kopia's technology on the online shopping industry is significant. By providing a more accurate and personalized shopping experience, Kopia is helping to reduce the number of returns, which in turn reduces waste and saves resources. This also leads to increased customer satisfaction and loyalty, as shoppers are more likely to return to a brand that offers a seamless and accurate experience.

The Future:

Kopia's vision for the future extends beyond just virtual try-on and size recommendations. As the company grows, it plans to expand its AI capabilities to include personalized styling and outfit recommendations, as well as integrating its technology with popular social media platforms to create a more engaging and interactive shopping experience.

Why We Like Kopia

Kopia is at the forefront of a new era in online shopping, driven by AI and machine learning. With its innovative technology and passionate founders, the company is poised to make a significant impact on the fashion industry, improving the shopping experience for customers and reducing waste in the process. As Kopia continues to grow and expand its capabilities, the future of online shopping looks brighter and more personalized than ever before.