☕🧸 How I Turned a $29.95 Starbucks Cup Into a $600 Masterclass in Scarcity, Leadership, and Capitalism

Last week, while most people were waiting in line for a latte, I was executing a vision.

Starbucks released its limited-edition Bearista cup for $29.95. Cute, collectible, and instantly viral. Most people saw a cup. I saw a case study in scarcity.

So I mobilized 3,000 interns, each armed with a corporate card and a dream, to buy out every Bearista cup in North America.

Within hours, we had cornered the market. Starbucks shelves were empty. Customers were furious.

The headlines said “Sold Out.”

Meanwhile, I was teaching a real-world MBA course in capitalism.

We relisted every cup on eBay for $600. Supply. Demand. Execution. No theory — just results.

Of course, some people (mostly Zohan Mamdani supporters) called it unethical.

They called it “greed.” But I call it resource allocation under constraint.

Leadership isn’t about making everyone happy. It’s about taking decisive action when others hesitate.

Now Starbucks has issued an apology. Baristas are on strike. And somewhere, a Socialist Democrat is still refreshing the app, wondering what happened.

What I learned:

1. Scarcity drives innovation.

2. Execution beats ideology.

3. Never underestimate interns on minimum wage with maximum ambition.

Merry Christmas to everyone building, scaling, and selling overpriced mugs to prove a point.