- Founders Pack Wolfcast: Learn from Unicorn Startups Before They Raise $1 šø
- Posts
- 14 Lessons from My Doggy Dinner With Martha Stewart
14 Lessons from My Doggy Dinner With Martha Stewart
Plus 3 Things Snoop Dogg Has Taught Martha and her advice to Petfluencer Noodles The Pooch
Whaddup, Young Startup Wolves.
Iām pretty pumped about this Wolfcast
In this Wolfcast, you will learn:
14 Lessons from Martha Stewart on Startups
If she still cries a little about her DOJ conflict
3 Things Snoop Dogg Has Taught Martha
Why you should invite Martha to Dinner
Bonus: Her advice to Petfluencer Noodles The Pooch
I hung out with my baby Wolf, a.k.a. Akira the Husky, last week at Best Pet Workplaces in New York, along with Startup OG Martha Stewart.
FYI, Martha Stewart has MANY Pets.
But also MANY successful businesses
Martha was interviewed by a nice dude from Bloomberg [whose name I forget but he looks like Gideon from Mr. Robot, right?]

After a brief introductory Choir Surprise singing Tina Turnerās āSimply The Bestā, Martha shared a story about singer Tina Turner and how she got into bed with a very tired Tina and coaxed her out of said bed at her house to perform for guests.
Martha was asked:
āHow do you Build a Business Empire.ā
Martha is a business GangStar
She is well known to hang with other business Gs like Snoop Dogg - who she actually credits in this interview with being her greatest collaborator and even teaching her not just about negotiations but how to dress.
Here are the top 14 things we learned from Martha at this event. [you can also watch the video above that I recorded from my Samsung Galaxy. Magical.]
Believe in Your Passion. The implication here is that you should be passionate about the thing you are working on and sharing with the world.
Follow That Line Towards Success. Donāt waver from this vision and your passion. Donāt do what you think āthe market wants.ā
Martha advises to follow your passion and believe in that at all costs.
It strikes me every time Iāve met Martha that this is what makes her authentically Martha. Unapologetic for what she wants but its not seemingly about ego, itās about the mission.

Business Building Is Hard.
Accept that and deal with it.
Martha lets that fact roll off her back. She scoffs at Wantrepreneurs and people who want the glory without the blood, so to speak.
You Have To Love To Work.
But my work life balanceā¦ wha wha wha
Someone once said, you wonāt work a day in your lifeā¦ if you are doing something you love. From Martha:
āI think one of the leading characteristics of a good entrepreneur is they LOVE to work.ā

Write a Good Book. I didnāt expect this advice. When asked what her first big win was, Marthaās answer surprised me a bit.
I wrote a couple, including Automate & Grow and ā the inspiration for Founders Pack: Form Your Own Pack. Grab a copy and let me know so far I have thirty two 5 star reviews on Amazon and would love to hear from you too. (Thanks for being in my Pack commmunity btw)
ā[My first big win] was writing a good book. Finding out that I could actually write a good book. It took me to a great many places. It taught me so, muchā.
Quit sending emails like a dinosaur.
Itās the year 2024 and all the top newsletters are using beehiiv.
beehiiv was created by the same early Morning Brew employees who scaled their daily email to over 4 million subscribers. And now every newsletter on beehiiv has access to the same tools and winning formula.
So what exactly does beehiiv offer?
World-class growth tools like the referral program and recommendation network
Monetization via the beehiiv Ad Network and premium subscriptions (i.e. beehiiv helps you get paid)
Seamless content creation with a sleek collaborative editor
Best-in-class inbox deliverability of 98.7%
Oh and itās the most affordable by a mileā¦
Take your newsletter to the next level ā get started for free.
Stress Yourself a Little Bit.
When did Martha realize she was building something special?
āOn the way up Kilimanjaroā
I had met someone that I thought āI could work with this woman. McKinsey Graduate, Harvard Business School Person and totally nuts like I was. We decided to climb up Kilimanjaro with three other friends, including Sandy Pittman, if you know who that isā¦ I almost went to Everest with her, glad I didnātā
Reference Sandra Hill (born April 12, 1955,[1] formerly Sandra Hill Pittman) is a socialite, mountaineer, author, and former fashion editor. She survived the 1996 Mount Everest disaster shortly after becoming the 34th woman to reach the Mount Everest summit and the second American woman to climb the Seven Summits.
āWe were doing our IPO, and I couldnāt go up Everest. The Bankers said are you crazy?ā
āThey told me going up Kilimanjaro was going to be an extended hike up a high altitude. Its much harder than that.ā
āFor fiver whole days, we talked, and we talked and we talked, you donāt want to sleep for 5 days because the air is so thin.ā
ā[During those 5 days] I realized I was on to something, that the subject of living could actually be a business.ā
You Canāt build an Empire By Yourself.
Bloomberg Guy: āYou canāt build an empire by yourselfā
Martha: āWell, Elon Musk would say you could.ā
Martha seems to be all about the team. The Pack.
āA lot of people helped me and I was able to scout talent. Many in this room have gone on to build great businesses of their own.ā
She later shared again the advice: āDonāt try to do it all by yourself. If you choose to work with other people, check em out. Make sure they are the right kind of people to work on your project.ā
Scout Talent by Trying to Find Like-Minded People.
āThere are people in this room who helped me tremendously.ā She shares though that a key to her success if finding people who have ambition and understand hard work and think like you the mission-driven founder. The āNutsā as Martha said, an entrepreneurial person with a crazy vision.
Mentor Others. āThe best thing is being able to say after that successful people worked for me at one time. I go to a TV Show and its populated with people who once worked on my TV Show.ā āYou can look and say well āIām successfulā, because they're still successful, theyāre still productive and I think I helped train a lot of people that way.ā
Choose Great Collaborators. Martha, whoās been a favorite collaborator? āSnoop Doggā. 6:00 mins

āHe's funny, he's honest, not so hard working - not every day. He works hard, but not like I work hard. Iām going to California on Friday to do a commercial with him, and I canāt wait to see him.ā
What 3 Lessons Did Snoop Teach Martha?
I think this needs to be its own article but she shared that there are three things Snoop Dogg taught Martha:
How to Rap
How to Dress
How to Negotiate
āHeās really fun to collaborate with. I learned how to rap, I learned how to dress. He taught me how to dress. He taught me a lot about dressing. He sends me these clothes I canāt wear anywhere. He taught me how to bargain. Itās good to have someone who is a really good negotiator.
He just says āNopeā. Theyāre offering you a dollar. Nope. Offer you $2, NOPE. Offer you $2.50? NOPE. He just sits there and doesnāt say anything but NOPE. My side just starts to salivate at some of the numbers, and heās NOPE, canāt do itā.
Heās taught me a lot, Iāve learned how to say āNOPEā.
Donāt Get Into Trouble With The Man.
Bloomberg Gideon: āWhat was one mistake that made your business stronger?ā
āStronger? Or weaker? My business was really, really, really strong, and then I fell into a little hole with the Justice Department.ā
āIt hurt me, much more than it hurt the business. Choose the right Lawyers by the Way.ā
āI can laugh about it now. It still makes me cry. I shed a tear here and thereā
Brains are Good āMy first team were the A Plus Team of All Teams. Theyāve all gone other places, but Iām very proud that we built an A plus team from day one.ā
Always have another Frontier to Conquer. āWhat's left for you to conquer? Lots! Everest for one thing. The Moon! Iāve been offered to go to the moon, but Iām not taking that first launch. Iām not going to go until those Entrepreneurs take their first rocket to the moon. Despite her Empire and success, āThere is still lots and lots to doā according to Martha.
Be very curious, every day. āI try to satiate my curiosity every day, I try to learn something every day and I try to teach something new every day.ā
Just for context, Martha and I are involved with Best Pet Workplaces and WUF World. Martha as an advisor and me: as the CTO.
Best Pet Workplaces started the year with a bang including Taylor Hill (model, IG, Tate & Taylor founder) and actress Bernadette Peters.
Wufās BPW is a series of four events this year in New York, Los Angeles, Nashville, and Seattle. WUF stands for āWith You Forever.ā
Watch for our new Pop-Up Doggy Play Day App: āSaturday Dog Clubā.
***
Marthaās list of pets
āMy first cat with Chimmy Choto, (sp?)
He was taught how to answer the telephone. One day the police came to the door because the cat had answered the phone and was meowing into the phone. They thought something had happened to me. We had to put the phones where he couldnāt reach them after that.ā
āI love my cats very, very much. At one time, I had nine cats in the house. I also had Chincillas in the house at the same time.
The Chinchillas got out of their cage, a sunny day and all of the cats were in the circle around the Chinchilla. They didnt dare kill it.ā
Martha goes on to detail her extensive pet collection on her farm:
š¶ 5 dogs
š“ 5 horses
š« 5 donkeys
š¦ 7 peacocks
šŖæ 17 Geese from all different countries.
š 200 Chickens, and I know them all. I do know them all.
š¦ Turkeys, Guinea Fowl, it goes on and on.
Should we write more articles like this?What do you like |
Why you should invite Martha to Dinner.
āIāve had 3500 people work for me and only 12 invited me to dinner. Youāve never invited me to your house [Clinton].
Clinton from WUF World: āI invited you to my house.ā
Martha: āThat was your house? Oh thatās right, you lived in your office.ā
Thatās hard work Martha.
How many people have started their own companies that worked for you?
Consider yourself Invited Martha. Texas BBQ perhaps on the Traeger?
***
Wolfcast Bonus: Answering A Lifestyle Question from Petfluencer Noodles the Poodle.
Lessons from Martha to Petfluencer and Workplace Expert Noodles the Pooch on earning your Lifestyle.
Noodles asked;
āHow do you live a lavish lifestyle, caviar, hanging with Snoop Dogg, flying on private jets? What advice would you give to someone who has zero interest in working hard, canāt find a sugar daddy, but still wants that life?
Asking for a friend.ā
Martha replied, staring into Noodleās eyes.
āYouāre the most (beautiful), cutest little dog, has a little necklace on.
Aww Noodles, such a beautiful little thing. Noodles is a smart little dog.

She wants to be rich? Too bad. She has to work.ā
Too bad! Lazy. She can come live at the farm, and weāll see how long she would last.ā